The marketing strategies of Sony and Samsung

Executive summary This paper examines the marketing strategies employed by two electronic companies Sony and Samsung. The industry background gives an overview of the electronics industry in terns of market segment and regional stakeholders in manufacturing. Both companies background are summarised and an insight about their areas of operations and size of their businesses in terms of sales and product development is given.Advertising We will write a custom report sample on The marketing strategies of Sony and Samsung specifically for you for only $16.05 $11/page Learn More An analysis on strategic marketing and planning on both companies follows with a somewhat in-depth analysis of macro and micro environmental factor such as competition and economic factors being tackled. There is a SWOT analysis on each company highlighting their strengths, opportunities, weaknesses and threats based on their operations and positions in different markets. Additionally there is an analysis on target marketing, segmentation and position generally and as applied to each company. Finally, there are recommendations on the way forward for the companies and those that deal in the same products. Introduction The 21st century has been characterised by unprecedented advances in technology. The global electronic industry is so dynamic to an extent that technologies become â€Å"obsolete† even before they penetrate all the market segments that they were initially meant for. American and Japanese had for a long time dominated the global technology sector. However, companies from rising economies such as China and Korea have perfected the technologies that exist while coming up with innovative electronic products. The result has been increased competition and saturation of the market that has seen technology pioneers like Hewlet Packard pushed from the top spot. To compete for and maintain the market niches, companies have had to come up with innovativ e marketing ways that in order to ensure long-term market survival. This paper will analyse marketing theory and practice as applied today through a comparison of two electronic companies; Sony and Samsung. There will be in-depth analysis on the ways the two companies have integrated marketing theory with company activities to curve new market niches while maintaining current ones the backdrop of increased competition globally. The Samsung group of companies is among the largest electronics corporations that has a global consumer base and numerous affiliate businesses. Since its first investment initiative in 1939, the company has transcended various industries in search of an effective and market aggressive industry. The electronics initiative came in late 1960s with several related branches in electronic devises mechanics and telecommunication devices.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole. Since the 1945 initiative following the invention of the transistor the company has diversified its investments it both mechanical and telecommunication sub segments (Chang, 2011, 90). Industry background The global electronic industry is vibrant with a growth rate matched by only a few sectors. In 2008, the industry was estimated to be worth 1.2 trillion Euros. The world production per application sector in the industry by the same year included 6% for home appliances, 15% for audio video, 23% for data processing, 25% for telecoms, 7% for aerospace and defence, 8% for automotive and 16% for industrial and mechanical. In terms of world production per region, china was ranked the highest with 27%, followed by Europe with 21%, North America with 20%, other Asia Pacific with 15%, Japan with 13% and the rest of the world with 4% (Drummond, et al. 2007, p. 67). The above figures are represented in a graphical format below. World production per application sector Source: Sony Vs Samsung: The Inside Story of the Electronics Giants. London: Mcmillan Publishers. Advertising We will write a custom report sample on The marketing strategies of Sony and Samsung specifically for you for only $16.05 $11/page Learn More World production per region 2008 Source: Sony Vs Samsung: The Inside Story of the Electronics Giants. London: McMillan Publishers. The industry like any other has been affected by the global financial crisis through financial instability in terms of currency fluctuation and the credit crunch. There is also growing competition from China whose products are perceived by consumers to be affordable compared to any other in the world. Company background Sony Corporation is part of the world’s fifth largest media conglomerate Son y Group with total assets worth over $86billion and headquartered in Minato Japan. Sony Group operates six business segments including consumer products and services group, financial services, music and picture, professional and Sony Ericsson which the cell phone unit of the group. The group is also involved in financial and internet services. The group has manufacturing and operations network serving the world market. According to (Chang, 2011, 78), almost half of the company’s annual production takes place in Japan. Computers, digital cameras, television sets and memory sticks are among the products manufactured in Japan. It’s important to note that over 60% of all the production that took place in Japan was destined for other regional markets worldwide. The rest of Asia excluding China and Japan, Europe and Americas accounted for slightly over 35% in annual production. The graph below shows the total annual sales and distribution by geographical regions in the year 2009. Sales and distribution in 2009 (sales in 000,000)Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source: Sony Vs Samsung: The Inside Story of the Electronics Giants. London: Mcmillan Publishers. Samsung on the other hand is a conglomerate like Sony Group but headquartered in Samsung Town in Seoul South Korea. The multinational conglomerate operates a series of affiliated business touching on industries such as electronics, ship building and engineering, insurance and hospitality. However, Samsung is known more for its electronic products which include the cell phones and television sets, smart phones, home appliances, slimmer panels and 3D experience. In the year 2010, the company posted a net income of $13 billion. The table below shows some of the company’s electronic products and market share. Product Global Market share % DRAM 40.4 Digital Camera 11.8 LCD Monitor 18.0 Hard Disk Drive 9.0 Television sets (LDC, PDP, CRT, LED) 17.2 Cellphones 21.0 Lithium-ion Battery 18.7 Source: Chang, S. (2011). Sony Vs Samsung: The Inside Story of the Electronics Giants. London: Mcmillan Publishers. Strategic marketing and planning Both companies fall belong to the category of multinational corporations. In there level strategic marketing and planning must incorporate the elements of hierarchical or enterprise strategy. The hierarchical structure incorporates the corporate level, business unit level and the functional or departmental levels of enterprise strategy. Both companies display a highly defined corporate hierarchical structure that is very specific and that is aimed at dealing with prevailing market competition. Microenvironment forces The technology industry in which Samsung and Sony Operate in is competitive and only innovative marketing can guarantee long-term survival. Marketing of the electronic products produced by both companies is shaped by demographics, economic and political factors. In demographic factors, the companies have to consider the demographic trends of the target markets they want to venture into. The size, dens ity, location, gender and occupations of the target markets affect the marketing of electronic products. For instance, the gadgets like the Samsung Galaxy tab can only be marketed to young people and people in business. It’s highly unlikely that older people say baby boomers are likely to buy the product. Additionally, different sections of the population have different occupations which dictate their income and way of life. People in business are likely to buy the Galaxy tab compared to farmers. While marketing, the companies consider the economic factor which more or less refers to the economic strength of the target market. Further to that marketing managers of the two companies will likely consider the purchasing power of the people in potential markets. For instance the gadgets are likely to do better in the US, Europe and Japan and some parts of Asia owing to the high purchasing power of their populations. Furthermore, the above markets are more industrialised unlike se ctions of the developing world where the populations still practice subsistence economy. The above conditions dictate how people spend their money which in turn influences marketing decisions of the electronic companies. Political forces include all government policies and legislations that regulate business transactions in particular territory. In some territories, some gadgets which may be manufactured by the above electronic companies may not be sold to some sections of the population. Additionally, different governments have different policies for instance on taxation which may affect pricing of electronic gadgets. The marketing of both the Sony Bravia KDL-40W4000 LCD TV and the Samsung LE40A656 LCD TV can be affected by the above factors. Microenvironment forces These are the internal forces that affect the marketing of the electronic companies above. They are forces that the companies can easily alter to suit their marketing approaches (Wilson, S. Gilliga, 2005, p. 88). Both Sony and Samsung have diverse ranges of products that are much differentiated. Though they are both located in Asia, some microenvironment forces under which they operate dictate their marketing approaches that are unique in their own ways. This section will analyse both companies in relation to competition, consumer bases and market intermediaries. Competition is a big factor in marketing of electronics. The intensity of the competition determines the amount of resources and tactics used. Despite Samsung’s success in producing LCD panels, it faces competition from Sony and more closely LG, another Korean electronics maker. In 2008 fro instance, LG had a market share of 25.8% compared to 26.2% of Samsung in the same year. Sony Bravia is currently the top selling LCD television brand in the US. However, it faces growing competition form Samsung and LG which have the majority global market share. Another factor that influences the marketing approaches of the two companies has b een the consumer bases. In their marketing the companies have concentrated on reinforcing the value of their products to the consumers. The assumption among the electronics makers has been that the skinny the TV is the more appealing it is to consumers. In 2009, Sony fronted the Bravia to the consumers as the world’s skinniest TV in an apparent challenge to Samsung and JVC’s models that were skinnier. Since then the competition between the two has shifted to picture quality and visual characteristics like 3D images that consumers value more. Both Sony and Samsung have adapted different marketing approaches as far as market intermediaries are concerned. Market intermediaries’ help in product penetration where the company is unlikely to achieve its targets in the short tem were it to do it alone. Sony has been the market longer than Samsung and has therefore managed to establish a wider network of regional offices that spearhead marketing compared to Samsung. Thou gh Samsung is adopting the same approach, it has a large network of intermediaries who aid in its marketing. Swot Analysis Sony has dominated the electronics industry for a long time. Samsung has however matched the innovation and marketing strategies of the Japanese rival by exploiting its competitor’s weaknesses. A swot analysis of both companies puts into perspective the position they are in right now. In terms of strengths Sony has a diversified business operations machine that guarantees stable revenue. Additionally, it has a strong brand that has played a crucial role in its gaining acceptance. Furthermore, it has a diversified client base spanning many geographical places effectively reducing business risks. In terms of opportunities, the company has undertaken reorganization, which is likely to contribute to its savings. Also, there has been a focus on emerging economies which is likely to contribute to long-term growth of the company. The partnership with FIFA is ano ther opportunity if well utilised will enhance corporate value. The company experiences weaknesses in the high cost of manufacturing that in the long-run will lead to lower margins. The threats to its progress include the unstable international exchange rates that may affect its margins and the long-lasting impacts of the economic slowdown. Samsung on the other hand has a very strong advantage when it comes to technology. The company’s investment in advanced technology has enabled it crush competition from market leaders. Additionally, its investment in human resources and product design also form part of its strengths. Samsung has however not created niche markets like its rival Sony Corp. Its target on the mass market and the low pricing strategy can be considered a weakness because customers are likely to consider them low quality. Furthermore, some of the company’s products have been reviewed as not being user friendly. There are however many opportunities the comp any can exploit. The company has a head start in the mobile telephony through the introduction of low priced and user friendly cell phones. Further variation of its products is also another opportunity that Samsung can exploit to increase its market share. The biggest threat the company is facing is competition from other electronic manufacturers like Sony and LG, and Panasonic and Nokia. Market segmentation Effective marketing takes into account different segmentation variables when dividing the market into target segments (Reed, 2006, p. 43). There may be many segments depending on the nature of the market and the products on offer. However, the most common variables include benefit variable and demographic variable. Benefit variable deal with the needs and benefits expected by customers. Demographic variables on the other hand define the characteristics of the target customers and potential clients. Variables like gender, age and occupation are critical in market segmentation. So ny and Samsung have numerous products that are suited for different markets based on their use and need. In terms of the market segments the products under discussion from both companies are targeted at the same markets. The Sony Brava KDL-40W4000 LCD TV and the Samsung LE40A656 LCD TV are both targeted at middle class and high end customers in the regions where the two companies operate. Target Markets Both the Sony Brava KDL-40W4000 LCD TV and the Samsung LE40A656 LCD TV are targeted at the upper middle class and upper class signets of the population in the areas where the two companies operate. Also targeted, are working male and female consumers, men and women in their late twenties and seniors. They above groups are the only ones likely to afford the prices imposed on the products. The above characteristics fit into the variables that were discussed earlier as shown in the table below. Variable Characteristics Demographic Males (mostly), seniors, high end families, young p eople from their 20’s, Benefits High spending, varied in taste, stable income Targeting strategy Targeting strategies can be classified as differentiated, undifferentiated and concentrated (Palley, 2000, p. 54). Differentiated targeting strategies include different promotional messages each conveying different product benefits. Undifferentiated targeting strategies on the other hand involve sending of one promotional message to about the benefits of the product to the market. Concentrated targeting strategies on their part carry messages that communicate product benefits to specific segments of the consumer base. Many businesses choose a target strategy based on the benefits they expect from the market, the market segment they are tying to reach and the costs of the passing the message to the target market. Sony Corp. uses all the above targeting strategies because compared to Samsung; it has curved clear market niches. Samsung on the other hand mostly uses differentiate d targeting because its marketing mostly targets the mass market. Samsung is yet to carve its niche market hence the need for concentrated targeting is low. Positioning strategy In the market, different companies use different positioning strategies. They include, price and quality, use or application of the product, product class, competitors (McDonald Wilson, 2011, p. 90). In product attributes, business use one or few of the products attributes through which they popularise it to the consumers. In pricing and quality, companies use varying prices and qualities to attract different classes of consumers. The quality can be superior or lower quality both of which will cost differently. The use or application on the other is used when companies position their products to suit the habits and chores that the target population engages in. in competitor positioning, some companies engage in direct and purposeful comparison of their products to similar ones in the market to gain entry. S amsung has engaged in the pricing positioning where its products including the Samsung LE40A656 LCD TV are low costing compared to similar products from Sony. Both firms have however perfected the quality positioning strategy where every time they emphasise every little modification that adds to the comfort that consumers are interested. Recommendations Given the dynamism in the electronic technology, companies are only assured of survival through investment in research and technology. There is need to focus on diversification because there are all indications that gadgets market may be saturated given the fast development of electronic products. References Chang, S. (2011). Sony Vs Samsung: The Inside Story of the Electronics Giants. London: McMillan Publishers. McDonald, M. Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to Use Them. NY: Infobase Publications. Palley, N. (2000). How to develop a strategic marketing plan: a step by step guide. NY: McGraw Hill. Reed, P. (2006). Strategic Marketing Planning. London: Sage Publications. Wilson, S. Gilliga, C. (2005). Strategic marketing management: planning, implementation and control. NY: Jones Bartlette Publishers. This report on The marketing strategies of Sony and Samsung was written and submitted by user Kenny Hartman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Quotes to Use in a Toast at Your Sisters Wedding

Quotes to Use in a Toast at Your Sisters Wedding Your sisters getting married and youve been asked to make a toast. Fortunately, many wonderful authors have written about their sisters, providing you with some wonderful starting points for your toast. Whatever your relationship with your sister and your personal style, at least one of these will feel right to you. Heartfelt and Loving Quotes Start your toast with one of these quotes, and then add your own personal touch. Explain how the quote relates to your own relationship with your sister. Tell a little story about the bond you share. Then wish the happy couple joy! A sister is a gift to the heart, a friend to the spirit, a golden thread to the meaning of life. Isadora JamesYou may be as different as the sun and the moon, but the same blood flows through both your hearts. You need her, as she needs you. George R. R. MartinTo have a loving relationship with a sister is not simply to have a buddy or a confident - it is to have a soulmate for life.  Victoria SecundaBless you, my darling, and remember you are always in the heart- oh tucked so close there is no chance of escape- of your sister.  Katherine Mansfield Funny and Snarky Quotes If you and your sister tend to be silly rather than sincere, these quotes may be a perfect start for your toast. Use the quote, then tell a little story from your own lives that reflect the sentiment. Even if your story is a little snarky, though, be sure to finish up with a warm wish for happiness that comes from the heart! Having a sister is like having a best friend you can’t get rid of. You know whatever you do, they’ll still be there.  Amy LiMore than Santa Claus, your sister knows when you’ve been bad and good.   Linda SunshineBig sisters are the crabgrass in the lawn of life. Charles M. SchulzYou can kid the world, but not your sister.  Charlotte GrayHow the hell do you sum up your sister in three minutes? She’s your twin and your polar opposite. She’s your constant companion and your competition. She’s your best friend and the biggest bitch in the world. She’s everything you wish you could be and everything you wish you weren’t.  Ã‚  M. Molly BackesThere’s nobody in the world that knows me better than my sister.  Tia Mowry  Ã¢â‚¬ ¦she’ll go and fall in love, and there’s an end of peace and fun, and cozy times together.†Ã‚  Louisa May AlcottA sister smiles when one tells ones stories, for she knows where the decoration has been added. Chris Montaigne Sincere Quotes While some siblings feel comfortable being cute or funny at a wedding, most prefer to be sincere. These quotes give you a jumping off place for a wonderful toast that celebrates the meaning of sisterhood.   A sister is a little bit of childhood that can never be lost. Marian GarrettyThe best thing about having a sister was that I always had a friend. Cali Rae TurnerDon’t believe an accident of birth makes people sisters or brothers. It makes them siblings, gives them mutuality of parentage. Sisterhood and brotherhood is a condition people have to work at. Maya AngelouA sister can be seen as someone who is both ourselves and very much not ourselves; a special kind of double. Toni MorrisonHelp one another, is part of the religion of sisterhood. Louisa May AlcottShe is your mirror, shining back at you with a world of possibilities. She is your witness, who sees you at your worst and best, and loves you anyway. She is your partner in crime, your midnight companion, someone who knows when you are smiling, even in the dark. She is your teacher, your defense attorney, your personal press agent, even your shrink. Some days, she’s the reason you wish you were an only child.  Barb ara Alpert

Ethics and Wealth Essay Example | Topics and Well Written Essays - 750 words

Ethics and Wealth - Essay Example Those who own wealth do so area under discussion to a communal mortgage, so to speak. And, in the Catholic social tradition, the lien is held by an authority senior than that of any bank. If wealth is produced by contributing with others in the application of advancing knowledge to further the common good, then its creation does not produce scarceness, but profusion. The significant scope here is contribution and instrumentation. The production of wealth ought to support contribution, not prohibiting; profusion, not scarceness. Wealth is a tool, certainly not an end in itself. Its societal conclusion is communal justice and, "communal justice is essentially communal participation--not only access to the distribution of material goods but also to the very process of wealth creation" (Simona Beretta, pp. 137-38). According to Adam Smith the Creation of wealth includes the four factors of production that are land, labor, capital and organization. The ethical part related to land is that whether the land or resources which are owned by the owner is fairy inherited or owned. There shouldn't be illegal act for obtaining the resource for production of wealth. For example people prepare illegal papers to show ownership of the land and claim to be the owner of such land which doesn't belong to them. This is unethical part. Generally la Generally labor is the mental or physical work which is done for the sake of reward. Ethical part in this factor is that the mental or physical work done to create money should be acceptable by the society and its norms and values. For example the burglars do unethical physical work to create or to produce money. Ethically production of wealth includes labors working in restaurants, shopping malls, hospitals etc. Creation of wealth also includes the capital and organization. Capital is the manmade resource which could be used by the organization to produce goods and services. Now ethics has to do much with it. The capital employed to earn profit is the right of every organization but again it should not commit such illegal actions to earn profit which are not tolerated by the society.Reflection on the Catholic tradition on wealth Robert Kennedy, in "Wealth Creation within the Catholic Social Tradition," indicates the past of Catholic philosophy on wealth from its scriptural sources to the present encyclicals. In this institution, wealth is evaluated ethically in light of the human profession. The resources of the earth are destined to please our desires in society and to create genuine profusion, but they can easily divert us from idol and turn out to be a nuisance to both wealthy and deprived. For example the production of such medicines which are off low quality and can affect the health of the consumer. This is not ethical way to produce wealth. It takes us towards materialistic approach and away from God .Organizations should be careful to avoid unethical activities to create wealth. Role of ethics in distribution of wealth: "Wealth is the same as manure. If you pile it all in one place, you burn the plants under

Descartes Discourse Essay Example | Topics and Well Written Essays - 250 words - 1

Descartes Discourse - Essay Example In the process, it appeared to me that the conclusion would be arrived at differently when Descartes confessed â€Å"I observed that the proposition ‘I am thinking, therefore I exist’ has nothing about it to assure me that I am speaking the truth† (Descartes, 2007). Apart from the projected certainty of the ‘cogito’ statement, he finds that he could only establish guarantee of truthfulness for matters that undergo an individual’s vivid conception. (2) Since you were expecting a different ending, evaluate how successful the author was in convincing you to accept the validity of the â€Å"surprise ending† that was not clearly suggested at the beginning. Though the surprise ending is far from my basic assumption, Descartes managed to convince me through his admission of the perfection of God from whom the human capacity to think originated. It persuades me to agree with the power of reason as Descartes acknowledged that something or someone is greater than him and his potential to form thoughts or ability to doubt where he justifies the validity of reason over senses and cognition by reasoning itself. The philosopher at the time seems capable of being open to the light of all metaphysical and spiritual possibilities that need not be sustained by material or physical evidence in his quest for truth as long as his approach leads him to gradual and clear discernment of evidences when

Fidel Castro’s revolution Essay Example for Free

Fidel Castro’s revolution Essay In the creation of Fidel Castro’s revolution, the promise to the Cuban people is this – under a regime that is led by the people, not Batista and his cronies, there shall soon be enough work, the sugar plantations shall be redistributed to the lowly campesinos, the American agro-industrial complexes shall be dismantled and nationalized, and education and healthcare shall soon be a reality in many parts of Cuba. Moreover, workers in the large enterprises shall be given thirty-percent of the profits, and peasants whose lands they tilled were not subject to redistribution shall be granted fifty-five percent of the sugar production. Lastly, all ill-gotten wealth by previous regimes shall be confiscated, including those presently owned by heirs and legatees of discredited rulers of former regimes. While the Cuban Revolution has indeed been able to achieve racial democracy in many years of its existence by providing socio-economic and political opportunities to all Cubans regardless of color, by the time the Revolution entered its ‘Special Period’ to cope with the collapse of the Soviet Union, there exists a creeping reversion to the years of racial prejudice against blacks prior to the 1959 triumph of the revolution. This renewed prejudice is created by the protracted economic crisis since the 1990s and the measures of the Cuban government in allowing Western-driven tourism to take root in places like Havana. As black Cubans are precluded from having free access to employment opportunities in the tourist centers, many blacks then subscribe to criminal activities and subsequently cracked down by security forces through unwarranted searches and a general profiling as being involved in criminal activities. Thereafter, a cultural construct by the white Cuban population is created –a throwback to the racial prejudice against black Cubans prior to the Revolution. On the other hand, Portrait of Teresa shows the contradictions in Teresa between the stated aims of the Cuban Revolution for gender equality and the reality of her domestic situation, in which the husband remains king of the household despite the greater opportunities given by the Revolution to women for greater self-expression, employment access, among others. Nonetheless, only time and the Cuban people will tell whether these rising inequalities may soon be addressed and rectified by the proud and mighty Cuban people. It is not for Fidel or Raul to determine such, only the people, by their struggle, can. References: 1. Castro, Fidel. â€Å"History Will Absolve Me† 1953. 2. De La Fuente, Alejandro. â€Å"Cuba’s Racial Democracy: What Now? †. 3. Vega, Pastor. Portrait of Teresa 1979.

Schizophrenia Essay -- essays research papers

Schizophrenia is serious and chronic brain disease. Schizophrenia Affects 1% of the world develops schizophrenia sometime in their life time. 2 million people in the US suffer from it every year it will affect men and women both but shows up earlier in men usually in the teen or early adult years, women usually are diaongnosed in their early thirties. People with schizophrenia often suffer terrifying symptoms such as hearing internal voices not heard by others, or believing that other people are reading their minds, controlling their thoughts, or plotting to harm them. Their speech and behavior can be so disorganized that they may be incomprehensible or frightening to others. Available treatments can relieve many symptoms, but most people with schizophrenia continue to suffer some symptoms throughout their lives; it has been estimated that no more than one in five individuals recovers completely. Schizophrenia is found not only in the US but the whole world. The first signs of schizophrenia often appear as confusing, or even shocking, changes in behavior. The sudden onset of severe psychotic symptoms is referred to as an â€Å"acute† phase of schizophrenia. â€Å"Psychosis,† a common condition in schizophrenia, is a state of mental impairment marked by hallucinations, which are disturbances of sensory perception, and/or delusions, which are false yet strongly held personal beliefs that result from an inability to separate real from unreal experiences. Schizophrenia can be traced back to Egyptian times. The word "schizophrenia" comes from the Greek roots schizo (split) and phrene (mind) to describe the thinking of people with the disorder. His term was not meant to convey the idea of split or multiple personality, a common misunderstanding by many people. Since Bleuler's time, the definition of schizophrenia has continued to change, as scientists attemp t to more accurately determine the different types of mental diseases. Without knowing the exact causes of these diseases, scientists can only base their classifications on the observation that some symptoms tend to occur together. Both Bleuler subdivided schizophrenia into categories, based on the symptoms and prognoses. Over the years, those working in this field have continued to attempt to classify types of schizophrenia. Five types were delineated in the DSM-III: disorganize... ...order, but do not cure it. Many psychological treatments are also available: stress relief, making sure the patient feels good about themselves, also helping families deal with it and help them help the patient. Schizophrenia is a very serious mental disorder that more people have to take serious. Anyone can be diagnosed with the disorder and suffer life long affects from it. We need to be more aware of it and research more on new treatment methods. Although there is success stories there are many more stories that end in death because of suicide from the person and their depression from the disorder. We need to educate the public about the disorder and use technology to our advantage and try to find a definite cure for the disorder. Although there is treatment for the symptoms it is not the way a person should live taking a pill every day or spending thousands of dolars on doctor bills to try and be cured. Schizophrenia is a very serious disorder that needs to be researched ever more so we can stop the suffering of the over 2 million people that have and deal with the disorder everyday.

My Most Special Moment

Once I was training in my boxing gym and I was lifting 18kg weights. The other weights were set out on the floor for when I needed them. I was on my last set of ten when I fell back and the weight came crashing down and landed on my leg. I couldn’t feel my left leg. I twisted my ankle and then I was rolling around in excrushiating pain. My manager came in once he heard my call of pain. He sat me up and I hobuld over to the ring. He sat me down on the side of the ring and got me a glass of warter. Ten minutes later I gave my dad a call and he came straight to the gym.My dad and my manager took me to hospital. We arrived in an hours time. The traffic was bad and I hobuld over to a chair and sat there with my manager while my dad went to reseption. By the time we got to the hospital my leg had swollen up to the size of a baby elephants foot. I was called in, the doctor said ‘What is your name? ’ I said ‘Mark. ’ I was given an x-ray and sent to the emerge ncy room and was told some hart breaking news considering that I had a big fight coming up, they said, you have broken your tibia and sprained your ankle.I had to stay in a hospital bed for 2 to 3 months. Each day my leg was getting better, My family visited every day and my manager to. I was getting better pritty fast. My manager came in the room and gave me good and bad news. I said, ‘Can I hear the good news first? ’ ‘OK,’ he said. I was told that Joe Calzaghe, one of the best boxers in the world, was coming to see me in a few weeks time. And the bad news was that my boxing match was canceled but I wasn’t bothered about that. After a week, Joe came to see me. I was waiting with the door open.He came in and my dad and my manager left us to talk. We were just chatting about boxing and I was asking questions about how many fights he had won. He said just over 18 in his career. He asked me how any I had won and I told him six so far. We had a good cha t and a cuple of moments later he said, ‘Will you be able to make it to my match. I’ll get you front row seats. ’ I said, ‘I don’t have enough money. ’ But he produced tickets from his pocket and they were for the front row by his corner. I said, ‘Thank you so much. You have made my day. ’ I was out of hospital in no time.My dad came to pick me up and I was happy to see my street and most importantly my family. I was welcomed home with celebrations and we partied. The next day the boxing match was on and me and my family were ready to go. We got there in an hour and sat in our seats. Joe’s fight was over in three rounds with a clean knockout and the towel thrown in. I jumped up in excitment and after the match he called me and asked if I wanted to go clubbing. I said ‘yes. ’ So we went out together and had a good time. We kept in touch and we are good friends even now.