Topics For Expressive Essay on Air Exam

<h1>Topics For Expressive Essay on Air Exam</h1><p>Writing themes for informative paper on air test could be a perfect groundwork for the course. It will show understudies how to compose an exposition regarding the matter of the test, and an example of composing can be an important thing in article writing.</p><p></p><p>There are various kinds of tests, and they contain various classifications of inquiries that will require an alternate methodology. Paper subjects for informative exposition on air test ought to be totally different from the general article theme on some other point. It ought to be pertinent to the genuine subject of the test, and it ought not be conventional to such an extent that it turns out to be very difficult to write.</p><p></p><p>Writing all in all is a troublesome activity. When in doubt, this sort of composing can't be sufficiently conventional. It must be something that is identified with the real theme, so the perusers will have the option to relate the substance in the paper. Also, this is the place subjects for informative exposition on air test comes into the picture.</p><p></p><p>The next point is to decide the topic of the theme. This will assist the essayist with focusing his contemplations and thoughts all the more unmistakably. It additionally encourages him to make it progressively proper for the subject of the test. This topic could be fairly broad, for example, social insurance, work at home, training, or numerous others.</p><p></p><p>In composing themes for explanatory paper on air test, the essayist needs to think about specific things. The principal thing is to decide if the paper has a title. It ought to have a title that identifies with the exposition theme, or it might compose it by itself.</p><p></p><p>The second thing is to compose it in a manner that can exhibit the author's inf ormation on the subject. A title alone isn't enough.</p><p></p><p>Third, the material should be portrayed such that makes it evident what the article is about. The author ought to have the option to place all the components in the title and in the material referenced in the material introduced in the essay.</p><p></p><p>Writing points for explanatory paper on air is straightforward, however it doesn't imply that a great deal of data must be said in the exposition. It simply should be clear, compact, and sufficiently direct to give the appropriate responses that the inquiry would need to must be replied in the exam.</p>

Research Paper Topics on Afghanistan

Research Paper Topics on AfghanistanWhen conducting a research paper on Afghanistan, one must select the right research topic. This can be tricky and sometimes the best research subjects are hard to come by. It is essential that you focus on a broad subject with broad implications so that your research paper will be a success.When researching a topic, it is best to approach the topic in two different ways. First, start out with research on the specific location that is being studied. The locations of Afghanistan, Pakistan, Iran, Turkmenistan, and China are all great topics to research. There are books, articles, and reports written on these locations and there is much information available.Research papers on Afghanistan are no exception. All you need to do is make sure that you study all aspects of Afghanistan, be it politics, economics, culture, religion, education, or the military and get information on all aspects of Afghanistan and all the areas surrounding Afghanistan as well.Wh en studying a topic in Afghanistan, it is best to make sure that you take a personal approach when writing your research paper. You want to draw on your own experiences to write about events and happenings in Afghanistan and the place where your college course is taking place. For example, if you are writing a research paper on how the Taliban has impacted the economy of Afghanistan, you may want to consult people who have lived in Afghanistan and speak to those who live outside Afghanistan on how they feel about the economic state of Afghanistan.When researching topics in Afghanistan, make sure that you take a broad perspective and use various sources to add to your research paper. For example, if you are researching on political organizations, you should be speaking to political leaders, students, NGOs, non-governmental organizations, and even newspapers.When it comes to researching topics in Afghanistan, research paper topics should be easy to understand and specific in nature. T here are many research paper topics on Iraq, Iran, Pakistan, Afghanistan, Iran, Turkmenistan, China, India, Russia, and many other countries, but the same rules apply for these topics.If you are doing research paper on Afghanistan, make sure that you use common tools such as Google, Bing, Yahoo, and Ask Jeeves as well as keywords and search terms in your research paper. For example, if you are researching on the world and how it has affected Afghanistan, then you may want to use Google Earth, Wikipedia, or Google Maps as a tool to research. While most people will want to use these tools for professional research, they are easy and free.When researching topics on Afghanistan, make sure that you remember that in order to do a good research paper, you need to research beyond the obvious. You should study human rights abuses in Afghanistan, the corruption that is prevalent, history, geography, politics, and many other topics. The more you know about a country, the better your research p aper will be.

Research Tips for Conducting Fulbright Essay Samples

Research Tips for Conducting Fulbright Essay SamplesIn the process of conducting Fulbright essay samples research, it is possible to make a complete job. However, in terms of finding any information regarding what you are looking for, it is a step that you should think about.So, if you are going to conduct research, you can find this information in the fact that there are plenty of people that would like to share with you some of the things that they know regarding this subject. This information can be found in online interviews with people that have participated in Fulbright essay samples research.There are many places to find this information when you conduct research, but this is not the only place you should search. You should check out the actual facts and think about this information.You should be cautious when you are doing Fulbright essay samples research because you could find lots of wrong information in the way the document is signed. In other words, when you sign the docu ment, you can make certain that the document is typed properly. When you do research for this topic, you should remember that it would be worth your time to check this fact out.When you want to find one source for the information that you will be able to take into consideration when you are conducting research, it is possible to find it with the help of that one source. In fact, there are several information sources that you can use for your research. One of these sources can be the most recognized thing that you will need. The Fulbright application would be a good source of information about the requirements that are needed for the Fulbright scholarship.The common information that would be included on the application would be the payment amount and the deadline for acceptance or rejection. These two are very important to the Fulbright essay samples research.When you are conducting Fulbright essay samples research, you can ask your friend or your work colleague for help. But, you ca n also have the help of research assistants to help you when you are doing Fulbright essay samples research.

Power in Macbeth - 1680 Words

Power in Macbeth The play Macbeth by William Shakespeare is still a well known a widely studied text, despite having been written many centuries ago. Arguably one of the most pivotal themes of the play is that of power, which is looked at in many different ways and lights in the text. Ultimately, Shakespeare does not seem to support the commonly held view that power corrupts. Rather, he suggests that the desire to attain power is a trait of most people, to some degree or another, and that when an individual has that desire particularly strongly, or when their desire is increased by them sensing an opportunity, they will be willing to compromise their morals in order to pursue their goals. He also suggests through his characters’ actions†¦show more content†¦This shows her completely giving in to her desire for power, sacrificing her morality in order to make sure her ambition is not stymied by her own conscience. The way Lady Macbeth manipulates her husband demonstrates the power she has over him already, which she has as a result of knowing how to change his mind. She uses emotional blackmail, saying how she would have killed her own baby if she had sworn to do so as he had sworn to kill the king, and hinting at the idea that she had a child but it died, making Macbeth feel guilty and sympathetic towards her. In addition to this she ridicules his masculinity, or lack thereof, and states that he is cowardly to try back out of their plan after introducing the idea so recently, which had appeared to be a sign of courage. This is an example of a high stakes power play between what should be a loving and supporting couple, but what is instead a pair of ambitious individuals using and manipulating each other. This suggests that their desire for power has outweighed their love, though it is shown that this was not always so, and it is the additional manipulation of Macbeth by the witches that has m ade it the case. The dynamic of the relationship between Macbeth and Lady Macbeth changes yet again after the assassination of Duncan. After Lady Macbeth convinces herShow MoreRelatedMacbeth and the Power of Persuasion1465 Words   |  6 Pagesbetween good and evil, concealing judgment and jading the conscience. It plays the critical role of a spectral villain, an invisible danger to the protagonist in William Shakespeares Macbeth. Macbeth is a victim of persuasion of others, making him ultimately not responsible for his actions. Macbeths own partner Lady Macbeth persuades her husband to commit murder and fulfill his ambition. The three witches and their Queen influence Macbeths decisions through the use of predictions as well as the supernaturalRead MoreThe Power Of Greed In Macbeth1488 Words   |  6 Pagesplay, Macbeth, there is blood, power and greed; all of which can be read with literal and metaphorical interpretations. They intertwine at different points in the story and have different effec ts on each of the characters including: Macbeth, Lady Macbeth, Malcom, and Macduff. These three ideas create a cycle throughout the story, particularly for Macbeth, as greed leading to the spilling of blood, which can give someone power is ultimately his demise. When Shakespeare first mentions Macbeth in theRead MoreMacbeth-Struggle for Power999 Words   |  4 PagesIt is indeed evident that the play, Macbeth is ultimately about the struggle for power. Power is something many desire where people often change and become evil in their attempts to acquire it and during this play the characters go through many changes which lead to disaster. The two main characters mostly influenced by power in this Shakespearean play are Macbeth and Lady Macbeth. Macbeth is swayed by the prophecy made by the witches and also by Lady Macbeth who holds great control over her husbandRead MorePower And Ambition In Macbeth746 Words   |  3 PagesThe bloodstained tragedy of Macbeth, written by William Shakespeare, captures the destructive physical and psychological effects ambition can cause on those seeking power for individual benefit. The play focuses on Macbeth, a heroic Scottish general, who encounters a trio of witches who prophesied that Macbeth will become the King of Scotland. Absorbed in ambition and motivation from his wife, Macbeth does the unthinkable for the Scottish throne – murders King Duncan. Marking the inception of Macbeth’sRead More Macbeths Power Essay1051 Words   |  5 Pages Throughout reading the play, Macbeth changes a lot from being a man of loyalty and honesty, to a man of whom is power hungry and greedy. This shows how the more power you receive the more power you want; which in many cases, such as this one leads to destruction. Many of the choices that Macbeth made were influenced by the power that he had, and this power began to take over him. This then lead to greed and destruction of not only others, but himself as well. nbsp;nbsp;nbsp;nbsp;nbsp;In theRead MoreMacbeth Power Relations3173 Words   |  13 PagesMacbeth Essay Jess Ireson William Shakespeare’s famous play ‘Macbeth’ both reflects and challenges power relations in the context of the seventeenth century. The play centres round the character Macbeth, who is brave, ambitious and has a tendency to self-doubt, and becomes a murderer due to his lust for power. The play focuses on Macbeth’s psyche and his downfall, yet it also portrays a variety of power relations. The relationship between men and women is represented by Macbeth and Lady Macbeth’sRead MoreThe Power of Evil in Macbeth2018 Words   |  9 PagesThe Power of Evil in Macbeth Evil is a destructive force; it causes harm to those who embrace it and their victims. In Shakespeare s Macbeth, the protagonist Macbeth and Lady Macbeth fall into the hands of evil. Evil is what drives people to commit unnatural actions of destruction. Macbeth succumbs to evil through his fatal flaw, greed, and it causes him to disrupt the chain of being. When Macbeth willingly murders, massacres, lies and deceives, he loses his heath and sanity. Evil corrupts everythingRead MoreCorruption of Power - Macbeth1801 Words   |  8 PagesShakespeare’s bloody and tragic play Macbeth, written in the seventeenth century, portrays blind ambition, appearances can be deceiving and corruption of power. It follows the reasons behind Macbeth’s downfall. The play analyzes how other outside forces can easily change the path of ones desires and decisions. The witches’ intrusion, Lady Macbeth’s manipulation and Macbeth’s dark desires all interfere and manipulate Ma cbeth’s decisions. He goes from being praised as a noble soldier to a traitor andRead MorePower And Its Creations : Lady Macbeth1094 Words   |  5 PagesPower and its creations Power has the ability to manipulate and control whatever one desires; to do what one pleases to do without answering to authority. The power that corrupts the characters plays an extensive role throughout Shakespeare s play. In Williams Shakespeare s tragedy of Macbeth, a scottish noble craving for power leads to him to commit terrible actions that creates conflict between him and society. Shakespeare demonstrates Macbeth abuses power by using it negatively againstRead More Corruption and Power in Macbeth Essay754 Words   |  4 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Personal power has the ability to be essential to greatness, and at the same time is able to destroy a person’s nature. In the drama Macbeth by William Shakespeare, the main character, Macbeth, becomes corrupt through power that he gains. The play shows that even someone who starts out like Macbeth and does not crave power, will do terrible things to gain authority and power. nbsp;nbsp;nbsp;nbsp;nbsp;The play begins with the characters King Duncan and Malcolm talking

Marlee Matlin - Deaf Actress, Cultural Icon free essay sample

These facts are not very different from millions of other Americans across the country. The one fact about Marlee that makes me admire her is that at the tender age of 18 months, she had a bout with Roseola, a form of German measles, which left her totally deaf in her right ear and 80% deaf in her left ear. In spite of this fact, Marlee has become an inspiration to members of the Deaf and hearing communities alike. She is an example of strength and determination, rising above adversity to accomplish her dreams and exemplifies the resilience of the human spirit. Inspiring millions with her dedication to connecting the Deaf and hearing communities, Marlee Matlin is truly a cultural icon. It is, however, necessary for you to know about Marlee’s background and upbringing in order to really understand what has made her such an extraordinary individual. Growing up is not easy for the average child, just ask one of my children and they will go on about their woes for hours. But for Marlee it was even more complicated and confusing. She was the youngest member of her family and the only person in her Morton Grove home that was deaf. I can only imagine the feelings of loneliness and isolation that she must have felt in her silent world. But there is a point in every child’s life where the unyielding support of parents or lack thereof will determine the path in which said child will take. Marlee was one of the lucky children. Here family, albeit grieved by the fact that their baby was now deaf, would support her and ensure that she had all the advantages that every child deserves. Unlike most hearing parents of a deaf child, Marlee was encouraged by her parents to use both signs and her voice to communicate. Marlee’s parents and other siblings learned American Sign Language to provided Marlee with a sense of belonging in her own home. They knew that every child needs to feel like they belong somewhere and their home would be the place to start. It was important for her parents to ensure that Marlee felt like a normal child and not the â€Å"little deaf girl† around the neighborhood. Her parents had a difficult time though finding any support from doctors and specialists, who told them that Marlee would probably need to attend a school for deaf children far from home. This was totally unacceptable to Marlee’s parents. They refused to have her treated as if her deafness was a disability. The search went on to find a place for Marlee that would not treat her like an outcast or disabled. Finally, they found a school that would provide supported services to deaf students within a mainstream curriculum, along side hearing children. Marlee excelled and went on to attended Hersey High School which provided an ideal environment for Marlee to develop an appreciation for both the Deaf and hearing cultures because its Deaf student population was almost equal to the hearing. But Marlee’s true love was for attention and she found this attention in acting. But her love for acting developed much earlier in life. At the age of 7, she attended a summer camp that did not specialize in deaf children although there were a few in attendances. One day, a camp counselor asked her if she would like to sign the songs as the other children sang them around a campfire. Marlee accepted and the response from the other children ignited a spark. They all smiled, cheered and clapped at Marlee’s performance and Marlee loved the attention and wanted more. After telling her mother about her camp experience, her mother took her to the International Center for Deafness and the Arts which allowed hearing and deaf children to interact in various programs and activities. It was here that Marlee auditioned for and was cast into their production of the Wizard of Oz as the only character suitable for her personality, Dorothy. She later attended college and got a degree in Criminal Justice, preparing for a real world career but continuing to perform throughout the Midwest in pursuit of her dream of becoming an actress. After one of her performances, Marlee got an opportunity to meet Henry Winkler, who would eventually become her mentor. Unashamed and not intimidated by this famous actor, Marlee approached him and told him that she wanted to be an actor as well. He encouraged her that she could be whatever she wanted to in life. All she had o do was imagine it in her heart and her dreams would come true. I am sure that the ‘Fonz’ had no idea how big of an impact his words of encouragement would have on Marlee’s life. That this young lady would be the first Deaf actress to win an Academy Award for Best Actress at the age of 21. Not only did Marlee become the first Deaf actress to win an Oscar for her performance of ‘Sarah’ along side actor William Hurt in the 1986 movie †Å"Children of a Lesser God†, but she was also the youngest actresses to win an Oscar and one of only four actresses to win an Oscar in her debut role. Marlee Matlin not only deserved the attention of the world, she commanded it. Over the last two decades, Marlee has made an impression on both Hollywood and the world in numerous ways. She has starred in films like â€Å"What the Bleep Do We Know? † and â€Å"Sweet Nothing In My Ear†. She has maintained ongoing roles in television shows like â€Å"The West Wing† and â€Å"The L Word†. She has co-authored a series of books to inspire teen girls entitled â€Å"Deaf Child Crossing†, â€Å"Nobody’s Perfect† and â€Å"Leading Ladiesâ€Å". Marlees autobiography, entitled â€Å"Ill Scream Later† was published in April, 2009, in which she divulges very personal information about her 2 year, abusive relationship with William Hurt, her struggle with drug addiction, her dramatic breakthrough and her struggle to regain the confidence of the Deaf community after an Oscar presentation where she offended many of them. She was featured in the PBS documentary, â€Å"Through Deaf Eyes† and in â€Å"Baby Wordsworth†, part of the â€Å"Baby Einstein† series, teaching sign language to infants and toddlers. To place a cap on the remarkable accomplishments of this woman, she is the proud mother of four children. This is an accomplishment in and of itself. She is devoted to her family and has dedicated her life to bridging the gap between the Deaf and hearing communities, not only in the U. S. but throughout the world. Is there a wonder why I admire her so much? Not for being deaf or a mother of four or an Academy Award winner. The fact is that this woman has endured trials and obstacles that I can only imagine and still has accomplished all these thing and more. She inspires me and for those who know her story, the world.

The marketing strategies of Sony and Samsung

Executive summary This paper examines the marketing strategies employed by two electronic companies Sony and Samsung. The industry background gives an overview of the electronics industry in terns of market segment and regional stakeholders in manufacturing. Both companies background are summarised and an insight about their areas of operations and size of their businesses in terms of sales and product development is given.Advertising We will write a custom report sample on The marketing strategies of Sony and Samsung specifically for you for only $16.05 $11/page Learn More An analysis on strategic marketing and planning on both companies follows with a somewhat in-depth analysis of macro and micro environmental factor such as competition and economic factors being tackled. There is a SWOT analysis on each company highlighting their strengths, opportunities, weaknesses and threats based on their operations and positions in different markets. Additionally there is an analysis on target marketing, segmentation and position generally and as applied to each company. Finally, there are recommendations on the way forward for the companies and those that deal in the same products. Introduction The 21st century has been characterised by unprecedented advances in technology. The global electronic industry is so dynamic to an extent that technologies become â€Å"obsolete† even before they penetrate all the market segments that they were initially meant for. American and Japanese had for a long time dominated the global technology sector. However, companies from rising economies such as China and Korea have perfected the technologies that exist while coming up with innovative electronic products. The result has been increased competition and saturation of the market that has seen technology pioneers like Hewlet Packard pushed from the top spot. To compete for and maintain the market niches, companies have had to come up with innovativ e marketing ways that in order to ensure long-term market survival. This paper will analyse marketing theory and practice as applied today through a comparison of two electronic companies; Sony and Samsung. There will be in-depth analysis on the ways the two companies have integrated marketing theory with company activities to curve new market niches while maintaining current ones the backdrop of increased competition globally. The Samsung group of companies is among the largest electronics corporations that has a global consumer base and numerous affiliate businesses. Since its first investment initiative in 1939, the company has transcended various industries in search of an effective and market aggressive industry. The electronics initiative came in late 1960s with several related branches in electronic devises mechanics and telecommunication devices.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole. Since the 1945 initiative following the invention of the transistor the company has diversified its investments it both mechanical and telecommunication sub segments (Chang, 2011, 90). Industry background The global electronic industry is vibrant with a growth rate matched by only a few sectors. In 2008, the industry was estimated to be worth 1.2 trillion Euros. The world production per application sector in the industry by the same year included 6% for home appliances, 15% for audio video, 23% for data processing, 25% for telecoms, 7% for aerospace and defence, 8% for automotive and 16% for industrial and mechanical. In terms of world production per region, china was ranked the highest with 27%, followed by Europe with 21%, North America with 20%, other Asia Pacific with 15%, Japan with 13% and the rest of the world with 4% (Drummond, et al. 2007, p. 67). The above figures are represented in a graphical format below. World production per application sector Source: Sony Vs Samsung: The Inside Story of the Electronics Giants. London: Mcmillan Publishers. Advertising We will write a custom report sample on The marketing strategies of Sony and Samsung specifically for you for only $16.05 $11/page Learn More World production per region 2008 Source: Sony Vs Samsung: The Inside Story of the Electronics Giants. London: McMillan Publishers. The industry like any other has been affected by the global financial crisis through financial instability in terms of currency fluctuation and the credit crunch. There is also growing competition from China whose products are perceived by consumers to be affordable compared to any other in the world. Company background Sony Corporation is part of the world’s fifth largest media conglomerate Son y Group with total assets worth over $86billion and headquartered in Minato Japan. Sony Group operates six business segments including consumer products and services group, financial services, music and picture, professional and Sony Ericsson which the cell phone unit of the group. The group is also involved in financial and internet services. The group has manufacturing and operations network serving the world market. According to (Chang, 2011, 78), almost half of the company’s annual production takes place in Japan. Computers, digital cameras, television sets and memory sticks are among the products manufactured in Japan. It’s important to note that over 60% of all the production that took place in Japan was destined for other regional markets worldwide. The rest of Asia excluding China and Japan, Europe and Americas accounted for slightly over 35% in annual production. The graph below shows the total annual sales and distribution by geographical regions in the year 2009. Sales and distribution in 2009 (sales in 000,000)Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source: Sony Vs Samsung: The Inside Story of the Electronics Giants. London: Mcmillan Publishers. Samsung on the other hand is a conglomerate like Sony Group but headquartered in Samsung Town in Seoul South Korea. The multinational conglomerate operates a series of affiliated business touching on industries such as electronics, ship building and engineering, insurance and hospitality. However, Samsung is known more for its electronic products which include the cell phones and television sets, smart phones, home appliances, slimmer panels and 3D experience. In the year 2010, the company posted a net income of $13 billion. The table below shows some of the company’s electronic products and market share. Product Global Market share % DRAM 40.4 Digital Camera 11.8 LCD Monitor 18.0 Hard Disk Drive 9.0 Television sets (LDC, PDP, CRT, LED) 17.2 Cellphones 21.0 Lithium-ion Battery 18.7 Source: Chang, S. (2011). Sony Vs Samsung: The Inside Story of the Electronics Giants. London: Mcmillan Publishers. Strategic marketing and planning Both companies fall belong to the category of multinational corporations. In there level strategic marketing and planning must incorporate the elements of hierarchical or enterprise strategy. The hierarchical structure incorporates the corporate level, business unit level and the functional or departmental levels of enterprise strategy. Both companies display a highly defined corporate hierarchical structure that is very specific and that is aimed at dealing with prevailing market competition. Microenvironment forces The technology industry in which Samsung and Sony Operate in is competitive and only innovative marketing can guarantee long-term survival. Marketing of the electronic products produced by both companies is shaped by demographics, economic and political factors. In demographic factors, the companies have to consider the demographic trends of the target markets they want to venture into. The size, dens ity, location, gender and occupations of the target markets affect the marketing of electronic products. For instance, the gadgets like the Samsung Galaxy tab can only be marketed to young people and people in business. It’s highly unlikely that older people say baby boomers are likely to buy the product. Additionally, different sections of the population have different occupations which dictate their income and way of life. People in business are likely to buy the Galaxy tab compared to farmers. While marketing, the companies consider the economic factor which more or less refers to the economic strength of the target market. Further to that marketing managers of the two companies will likely consider the purchasing power of the people in potential markets. For instance the gadgets are likely to do better in the US, Europe and Japan and some parts of Asia owing to the high purchasing power of their populations. Furthermore, the above markets are more industrialised unlike se ctions of the developing world where the populations still practice subsistence economy. The above conditions dictate how people spend their money which in turn influences marketing decisions of the electronic companies. Political forces include all government policies and legislations that regulate business transactions in particular territory. In some territories, some gadgets which may be manufactured by the above electronic companies may not be sold to some sections of the population. Additionally, different governments have different policies for instance on taxation which may affect pricing of electronic gadgets. The marketing of both the Sony Bravia KDL-40W4000 LCD TV and the Samsung LE40A656 LCD TV can be affected by the above factors. Microenvironment forces These are the internal forces that affect the marketing of the electronic companies above. They are forces that the companies can easily alter to suit their marketing approaches (Wilson, S. Gilliga, 2005, p. 88). Both Sony and Samsung have diverse ranges of products that are much differentiated. Though they are both located in Asia, some microenvironment forces under which they operate dictate their marketing approaches that are unique in their own ways. This section will analyse both companies in relation to competition, consumer bases and market intermediaries. Competition is a big factor in marketing of electronics. The intensity of the competition determines the amount of resources and tactics used. Despite Samsung’s success in producing LCD panels, it faces competition from Sony and more closely LG, another Korean electronics maker. In 2008 fro instance, LG had a market share of 25.8% compared to 26.2% of Samsung in the same year. Sony Bravia is currently the top selling LCD television brand in the US. However, it faces growing competition form Samsung and LG which have the majority global market share. Another factor that influences the marketing approaches of the two companies has b een the consumer bases. In their marketing the companies have concentrated on reinforcing the value of their products to the consumers. The assumption among the electronics makers has been that the skinny the TV is the more appealing it is to consumers. In 2009, Sony fronted the Bravia to the consumers as the world’s skinniest TV in an apparent challenge to Samsung and JVC’s models that were skinnier. Since then the competition between the two has shifted to picture quality and visual characteristics like 3D images that consumers value more. Both Sony and Samsung have adapted different marketing approaches as far as market intermediaries are concerned. Market intermediaries’ help in product penetration where the company is unlikely to achieve its targets in the short tem were it to do it alone. Sony has been the market longer than Samsung and has therefore managed to establish a wider network of regional offices that spearhead marketing compared to Samsung. Thou gh Samsung is adopting the same approach, it has a large network of intermediaries who aid in its marketing. Swot Analysis Sony has dominated the electronics industry for a long time. Samsung has however matched the innovation and marketing strategies of the Japanese rival by exploiting its competitor’s weaknesses. A swot analysis of both companies puts into perspective the position they are in right now. In terms of strengths Sony has a diversified business operations machine that guarantees stable revenue. Additionally, it has a strong brand that has played a crucial role in its gaining acceptance. Furthermore, it has a diversified client base spanning many geographical places effectively reducing business risks. In terms of opportunities, the company has undertaken reorganization, which is likely to contribute to its savings. Also, there has been a focus on emerging economies which is likely to contribute to long-term growth of the company. The partnership with FIFA is ano ther opportunity if well utilised will enhance corporate value. The company experiences weaknesses in the high cost of manufacturing that in the long-run will lead to lower margins. The threats to its progress include the unstable international exchange rates that may affect its margins and the long-lasting impacts of the economic slowdown. Samsung on the other hand has a very strong advantage when it comes to technology. The company’s investment in advanced technology has enabled it crush competition from market leaders. Additionally, its investment in human resources and product design also form part of its strengths. Samsung has however not created niche markets like its rival Sony Corp. Its target on the mass market and the low pricing strategy can be considered a weakness because customers are likely to consider them low quality. Furthermore, some of the company’s products have been reviewed as not being user friendly. There are however many opportunities the comp any can exploit. The company has a head start in the mobile telephony through the introduction of low priced and user friendly cell phones. Further variation of its products is also another opportunity that Samsung can exploit to increase its market share. The biggest threat the company is facing is competition from other electronic manufacturers like Sony and LG, and Panasonic and Nokia. Market segmentation Effective marketing takes into account different segmentation variables when dividing the market into target segments (Reed, 2006, p. 43). There may be many segments depending on the nature of the market and the products on offer. However, the most common variables include benefit variable and demographic variable. Benefit variable deal with the needs and benefits expected by customers. Demographic variables on the other hand define the characteristics of the target customers and potential clients. Variables like gender, age and occupation are critical in market segmentation. So ny and Samsung have numerous products that are suited for different markets based on their use and need. In terms of the market segments the products under discussion from both companies are targeted at the same markets. The Sony Brava KDL-40W4000 LCD TV and the Samsung LE40A656 LCD TV are both targeted at middle class and high end customers in the regions where the two companies operate. Target Markets Both the Sony Brava KDL-40W4000 LCD TV and the Samsung LE40A656 LCD TV are targeted at the upper middle class and upper class signets of the population in the areas where the two companies operate. Also targeted, are working male and female consumers, men and women in their late twenties and seniors. They above groups are the only ones likely to afford the prices imposed on the products. The above characteristics fit into the variables that were discussed earlier as shown in the table below. Variable Characteristics Demographic Males (mostly), seniors, high end families, young p eople from their 20’s, Benefits High spending, varied in taste, stable income Targeting strategy Targeting strategies can be classified as differentiated, undifferentiated and concentrated (Palley, 2000, p. 54). Differentiated targeting strategies include different promotional messages each conveying different product benefits. Undifferentiated targeting strategies on the other hand involve sending of one promotional message to about the benefits of the product to the market. Concentrated targeting strategies on their part carry messages that communicate product benefits to specific segments of the consumer base. Many businesses choose a target strategy based on the benefits they expect from the market, the market segment they are tying to reach and the costs of the passing the message to the target market. Sony Corp. uses all the above targeting strategies because compared to Samsung; it has curved clear market niches. Samsung on the other hand mostly uses differentiate d targeting because its marketing mostly targets the mass market. Samsung is yet to carve its niche market hence the need for concentrated targeting is low. Positioning strategy In the market, different companies use different positioning strategies. They include, price and quality, use or application of the product, product class, competitors (McDonald Wilson, 2011, p. 90). In product attributes, business use one or few of the products attributes through which they popularise it to the consumers. In pricing and quality, companies use varying prices and qualities to attract different classes of consumers. The quality can be superior or lower quality both of which will cost differently. The use or application on the other is used when companies position their products to suit the habits and chores that the target population engages in. in competitor positioning, some companies engage in direct and purposeful comparison of their products to similar ones in the market to gain entry. S amsung has engaged in the pricing positioning where its products including the Samsung LE40A656 LCD TV are low costing compared to similar products from Sony. Both firms have however perfected the quality positioning strategy where every time they emphasise every little modification that adds to the comfort that consumers are interested. Recommendations Given the dynamism in the electronic technology, companies are only assured of survival through investment in research and technology. There is need to focus on diversification because there are all indications that gadgets market may be saturated given the fast development of electronic products. References Chang, S. (2011). Sony Vs Samsung: The Inside Story of the Electronics Giants. London: McMillan Publishers. McDonald, M. Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to Use Them. NY: Infobase Publications. Palley, N. (2000). How to develop a strategic marketing plan: a step by step guide. NY: McGraw Hill. Reed, P. (2006). Strategic Marketing Planning. London: Sage Publications. Wilson, S. Gilliga, C. (2005). Strategic marketing management: planning, implementation and control. NY: Jones Bartlette Publishers. This report on The marketing strategies of Sony and Samsung was written and submitted by user Kenny Hartman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Quotes to Use in a Toast at Your Sisters Wedding

Quotes to Use in a Toast at Your Sisters Wedding Your sisters getting married and youve been asked to make a toast. Fortunately, many wonderful authors have written about their sisters, providing you with some wonderful starting points for your toast. Whatever your relationship with your sister and your personal style, at least one of these will feel right to you. Heartfelt and Loving Quotes Start your toast with one of these quotes, and then add your own personal touch. Explain how the quote relates to your own relationship with your sister. Tell a little story about the bond you share. Then wish the happy couple joy! A sister is a gift to the heart, a friend to the spirit, a golden thread to the meaning of life. Isadora JamesYou may be as different as the sun and the moon, but the same blood flows through both your hearts. You need her, as she needs you. George R. R. MartinTo have a loving relationship with a sister is not simply to have a buddy or a confident - it is to have a soulmate for life.  Victoria SecundaBless you, my darling, and remember you are always in the heart- oh tucked so close there is no chance of escape- of your sister.  Katherine Mansfield Funny and Snarky Quotes If you and your sister tend to be silly rather than sincere, these quotes may be a perfect start for your toast. Use the quote, then tell a little story from your own lives that reflect the sentiment. Even if your story is a little snarky, though, be sure to finish up with a warm wish for happiness that comes from the heart! Having a sister is like having a best friend you can’t get rid of. You know whatever you do, they’ll still be there.  Amy LiMore than Santa Claus, your sister knows when you’ve been bad and good.   Linda SunshineBig sisters are the crabgrass in the lawn of life. Charles M. SchulzYou can kid the world, but not your sister.  Charlotte GrayHow the hell do you sum up your sister in three minutes? She’s your twin and your polar opposite. She’s your constant companion and your competition. She’s your best friend and the biggest bitch in the world. She’s everything you wish you could be and everything you wish you weren’t.  Ã‚  M. Molly BackesThere’s nobody in the world that knows me better than my sister.  Tia Mowry  Ã¢â‚¬ ¦she’ll go and fall in love, and there’s an end of peace and fun, and cozy times together.†Ã‚  Louisa May AlcottA sister smiles when one tells ones stories, for she knows where the decoration has been added. Chris Montaigne Sincere Quotes While some siblings feel comfortable being cute or funny at a wedding, most prefer to be sincere. These quotes give you a jumping off place for a wonderful toast that celebrates the meaning of sisterhood.   A sister is a little bit of childhood that can never be lost. Marian GarrettyThe best thing about having a sister was that I always had a friend. Cali Rae TurnerDon’t believe an accident of birth makes people sisters or brothers. It makes them siblings, gives them mutuality of parentage. Sisterhood and brotherhood is a condition people have to work at. Maya AngelouA sister can be seen as someone who is both ourselves and very much not ourselves; a special kind of double. Toni MorrisonHelp one another, is part of the religion of sisterhood. Louisa May AlcottShe is your mirror, shining back at you with a world of possibilities. She is your witness, who sees you at your worst and best, and loves you anyway. She is your partner in crime, your midnight companion, someone who knows when you are smiling, even in the dark. She is your teacher, your defense attorney, your personal press agent, even your shrink. Some days, she’s the reason you wish you were an only child.  Barb ara Alpert